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Step 1


SELLING

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Step 1


SELLING

 

Step 1

 

DEFINING YOUR SUCCESS

We start by outlining your objectives. What is your motivation to sell? What is your timeline to move? Where are you moving and what is most important to you? It is important to have a comprehensive understanding of your situation and goals. We'll also take an in depth look at various market forces:

  • Market Dynamics: Macro v. Micro
  • Supply and Demand
  • The Numbers: Trends, Metrics, Interest Rates, Consumer Confidence
  • Analysis of Active, Pending & Sold Comparables
  • Personal Timing and Seasonal Considerations
  • Your Home: Strategic Planning
  • Outline Features and Benefits
  • Determine Key Differentiators 
  • Establish Target Market and Buyer Profile
  • Create Profile-Based Buyer Attraction Strategy
 

Step 2


Step 2



Step 2

LISTING DETAILS & MARKETING PREPARATIONS

  • Finalize Paperwork/Contracts Agreements
  • Complete Any Property Improvements
  • Engage Staging Consultant
  • Professional Photography & Media Professional
  • Define Launch Timeline
  • Prepare Advertising & Marketing Plan
  • Broker Network & Open House Strategy
  • International Buyer Strategy

Step 3


Step 3


 

sTEP 3

ON THE MARKET & ACCEPTING AN OFFER

  • Launching the Marketing Plan
  • Creating the Perception of Value
  • Attracting and Qualifying Potential Buyers
  • Showing the Property
  • Promote Property, Monitor Interest
  • Weekly Reports, Updates, and Communication 
  • Respond to Changes in the Market
  • Procure Written Offers (Mulitple If Possible)
  • Negotiate Highest Price Possible
  • Qualify and Analyze the Merits of Each Offer
  • Strategically Respond to Offers
  • Negotiate to Optimize Price and Terms
  • Multiple Offer Process and Backup Offer Strategies

Step 4


Step 4



Step 4

COMPLETING CONTRACT & ESCROW PROCESS

  • Execute the Contract
  • Deadlines and Contingency Periods
  • Signing Day & Closing Day 
  • Transitioning from the Property
  • Closing and Celebration
  • Working Together Again
  • Staying in Touch and Keeping You Informed
  • Second Homes and Investment Properties
  • Providing Resources
  • Feedback, Testimonials, and Referrals